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Building brands one athlete at a time.

We strive to align our athletes with corporate brands and charities that best reflect their passions and beliefs.

Our Story

Fritz Martin Management is a full-service marketing firm that specializes in brand and athlete representation. For over two decades, Fritz Martin has helped provide some of the top athletes and brands with unparalleled representation; delivering monumental campaigns that yield tremendous ROI to brands, and compensation to athletes. At Fritz Martin, we are not sports agents – we are marketers looking to bridge the gap between elite talent and the best brands in the world to drive successful campaigns.

With our original footprint beginning in the marketing and advertising space, Fritz Martin has developed unique brand relationships that drive exponential revenue to our athletes through appearances, endorsements, memorabilia, web/eCommerce, and much more. In return, our corporate relationships receive innovative marketing campaigns that help grow their footprint and consumer retention. Fritz Martin Management prides itself on our ability to produce for both the brand, and the client which is the reason we work with some of the most elite talent and brands in the world!

Brand Management

Develop celebrity brands that influence fan engagement, attract endorsements, and drive consumer spending.


Align talent with grand openings, conventions, public events, and corporate functions.


We work and leverage decades of relationships to align celebrities with corporate brands.


Provide exposure and opportunity with consumer products and services. We're here to get you noticed.

Corporate Alliances

Strategically foster connections between celebrities and corporations to produce profitable relationships.

Digital Marketing

Develop and optimize digital presence through dedicated website, social media channels and ecommerce opportunities.



Eddie George taking a photo at the Heisman House Tour before the Penn State @ Ohio State Game. #EddieGeorge #Heisman #HeismanHouse ... See MoreSee Less

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#TimBrown receiving his custom fit golf clubs from Ben Hogan Golf today. As you can tell, he is one happy customer! #HOF #TimBrown #Golf ... See MoreSee Less

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Fritz Martin Client Marcus Allen, and his host family boarding their parade car for the 50th annual Apple Blossom Festival in Winchester, VA. #NFL #HallofFame ... See MoreSee Less

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Congratulations to Fritz Martin client Ronald Darby on being selected as the 50th overall pick in the 2015 NFL Draft. The Buffalo Bills are lucky to have such a talented, and amazing young man on their roster. #NFLDraft #BuffaloBills ... See MoreSee Less

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