Fritz Martin Management Team

Learn a little bit about the management team that drives Fritz Martin Management.

Jamie Fritz began his sports career in Los Angeles 1999 with CWC Sports Publishing and Promotions selling advertising, managing celebrity endorsements, appearances and speaking engagements. As Vice President of National Sales and Distribution Jamie managed printing and freight logistics for the NFL team publications and in four short years increased sales revenue by 400% prior to selling in 2003.

Over the years Jamie found himself not only selling advertising and procuring athletes for endorsement opportunities, but developing unique promotions to enhance the advertising and branding. Fritz Martin is a link between athletes, teams, logos and marks with corporate brands and services. In today’s ever-changing economy creating unique experiences and promotions to expand brands to target consumers is exactly Jamie’s focus.

In 2006 Reggie Bush was added to the roster along side legendary clientele Marcus Allen, Tim Brown, Tony Gonzalez and Shannon Sharpe. Jamie’s marketing and branding initiatives partnered w/ Reggie’s highly anticipated NFL debut broke multiple records for endorsements by and NFL Athlete giving Reggie as many as five national commercials. Coupled with Hurricane Katrina relief the team activated branding initiatives w/ Adidas, Hummer, Diet Pepsi, Subway and EA Sports. This strategy not only brought relief and awareness to New Orleans but gained superior media exposure for these brands.

Jamie oversees and manages the Fritz Martin staff, finances, operating budget, business development, contracts and negotiations. Jamie works directly with several professional athletes on PR, marketing and branding initiatives from logo design and development to charitable foundations and corporate formation. Jamie works with several corporate partners in identifying unique sponsorship and entitlement opportunities that better expose their products and services to focused demographics. Current and former clients include Reebok, Title Sports Drink, The Isaac Daniel Group, Identity Mine, Pure Power Makkar, eLayaway, Mogreet, Professional Sports Publications, NFL International and Sports Buzz.

Since 1999 Jamie Fritz has experienced the good, the bad and the ugly. He is well rehearsed in effective management of professional athletes and corporate branding.

Jamie’s experience and relationships have allowed him to form an all star cast of service providers from financial advisors, publicists, entertainment legal services, event management, production, web development and designers to state of the art medical treatment / physical therapy.

Jamie is a graduate of Florida State University and splits time between Los Angeles, Las Vegas & New York City.

Tana Smothermon has been Director of Operations since March of 2007. Tana has always had a passion for sports starting at age five with soccer, tennis and dance.

She continued to play sports through college as a scholarship athlete at Loyola Marymount University playing Division I soccer. Serving as team Captain at LMU for two years she honed valuable leadership and communication skills. Upon completing her undergraduate study she completed her Masters Degree in Sport Management from University of San Francisco.

As the Director of Operations Tana manages client logistics, facilitates marketing proposals and branding activation.

Douglas Sanders joined in June 2007 shortly after graduating from the University of Arizona. Having grown up in a musical household and assisting his sister with her budding career as a recording artist, Douglas learned the secrets of brand management and marketing at an early age. He honed these skills as an assistant for CAA, and returned to Fritz Martin with a strong network of relationships. Upon his return he continued to excel in all aspects of the sports marketing and brand management.

Douglas is currently the Director of Player Marketing, overseeing client relations, brand activation and social media.

Anthony Johnson Athlete Marketing Manager. Anthony grew up in a household immersed in sports learning the in’s and out’s from his older brother Chris who played for the Minnesota Vikings. Anthony was a scholarship athlete at the University of Arizona where he became a four year letter recipient in football. While playing at the University of Arizona Anthony served as team captain during his senior year, giving him the opportunity to gain experience in both the art of communication and leadership. Anthony graduated from the University of Arizona with a degree in Communications and minor in Business. Upon completing his undergraduate studies he worked with NBA star Jared Dudley as his independent Marketing Manager. While working with Jared he developed a strong network in marketing, brand creation, and client management.

At Fritz Martin, Anthony manages the basketball division in addition to procuring new opportunities for our existing clientele.